Revolve, the renowned California-based fashion brand, is making waves in the fashion industry with its groundbreaking AI-generated collections. These avant-garde creations made their debut at the inaugural AI Fashion Week (AIFW) hosted by the innovative studio Maison Meta in New York. Today, these collections have transitioned from the digital realm to the physical, making them available for purchase on Revolve’s e-commerce platform.
What sets these collections apart is their origin. Unlike conventional fashion collections, these visionary pieces were not conceived by traditional fashion designers. Instead, architects José Sobral of Paatiff, Matilde Mariano of Molnm, and fashion stylist Opé Majek of Opé brought their unique talents to the creative table. Each collection boasts an exclusive array of 10 to 12 distinct pieces, catering to a diverse range of sizes, from XS to L.
Leading the charge in the design and production of these AI-generated collections is Revolve’s CEO of owned brands, Mitch Moseley. While the specifics of the profit-sharing arrangement between these architect-designers and Revolve remain undisclosed, the collaboration was a pivotal aspect of this innovative venture.
To ensure the success of this groundbreaking project, the designers were granted access to Revolve’s comprehensive supply chain and provided with a dedicated project manager. This collaborative approach enabled them to work closely with the brand’s atelier team, product developers, pattern-makers, and technicians. Together, they meticulously selected materials and fine-tuned the AI-generated designs, which were all expertly produced in-house.
The utilization of AI in fashion design did bring to light certain limitations. Some designs required adjustments to make them suitable for physical production, with a focus on factors such as functionality, comfort, and overall aesthetic appeal. José Sobral, in particular, leveraged his background in construction to guide the design process from a technical perspective.
This momentous release coincides with the upcoming ‘Season 2’ of AIFW, scheduled to take place in Milan from the 16th to the 19th of November. The new season promises even more innovations, clearer guidelines to streamline the production process, and an expansion to multiple locations.
For Revolve, this groundbreaking project represents a remarkable journey of discovery and innovation. It allowed the brand to collaborate with a diverse team of creators who typically generate thousands of designs annually. While the design phase remains a meticulous and time-consuming process, the infusion of AI has significantly accelerated subsequent production, showcasing efficiency and pioneering spirit in the fashion industry.