2, March, 2024
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Samsung’s Strategy Shift: Introducing Affordable Foldables to Boost Market Share

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Foldable smartphones have become increasingly common, yet their hefty price tags remain a barrier for many consumers. Take, for instance, Samsung’s Galaxy Z Fold 5 priced at $1,800. However, a recent report suggests that Samsung is gearing up to launch the Galaxy Z Fold 6 alongside a more budget-friendly “entry-level” device.

Read Also | Samsung’s 2024 Lineup: Debunking Rumors of Budget Foldable Phones

In a strategic move to enhance the foldable phone market’s penetration, Samsung is set to unveil the “entry-level” Galaxy Z Fold 6 later this year. This move is particularly significant as the Chinese market witnesses a surge in affordable foldable devices, pushing Samsung to secure a stronger foothold in this competitive landscape.

Despite being a trailblazer in foldable technology, Samsung currently holds the third position in the Chinese foldable phone market. Rivals like Xiaomi, Honor, and Huawei have successfully captured market share by offering foldables at more accessible price points compared to Samsung’s premium offerings.

While this isn’t the first instance of Samsung exploring the idea of a more affordable foldable, previous attempts did not materialize into final products. In November 2023, there were reports of a “mid-range” foldable in the works, but Samsung clarified that while it might not be “mid-range” in terms of pricing, they were indeed working on a more budget-friendly device.

Read Also | OnePlus Open vs. Samsung Galaxy Z Fold 5: A Clash of Foldable Titans

As for the standard Galaxy Z Fold 6, details are scant, with only hints about a potential change in aspect ratio and a slimmer design. Samsung’s shift towards introducing affordable foldables signals a strategic move to broaden its consumer base and compete more effectively in the evolving market.

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