Samsung is gearing up for the arrival of the next generation of Android flagships in early 2024 with its highly anticipated Galaxy S24 series. The tech giant has set ambitious targets for itself, with a shipment goal of 35 million units, a significant increase from its predecessors, including the Galaxy S23 series. The driving force behind this strategy is Samsung’s emphasis on on-device generative AI technology, positioning itself to compete head-to-head with Apple’s iPhone.
The AI-Centric Galaxy S24 Series:.
To meet its shipment target, Samsung is making substantial investments in AI capabilities for the Galaxy S24 series. The company plans to incorporate on-device generative AI technology into core smartphone functions such as photography, messaging, and voice recognition. This advanced technology aims to enhance user experiences significantly.
Integration of ChatGPT and Google Bard:
Samsung is exploring the integration of advanced AI models like ChatGPT and Google Bard into its Galaxy S24 series. This move aligns with the company’s commitment to offering AI-centric features that rival or surpass competitors in the smartphone market.
Foldables and Market Expansion:
In addition to the Galaxy S24 series, Samsung is also aiming high for its foldable smartphones. The Galaxy Z Fold 5 is on track to meet its production target of 10 million units, demonstrating the growing popularity of foldable devices. With early goals set for the Galaxy Z Fold 6 at 8.2 million units, Samsung’s intention is to continually evolve and adapt to the dynamic market landscape. Ultimately, the company aims to establish foldables as a leading form factor and potentially sell one in three flagship devices as foldables.
Samsung’s strategic focus on AI-centric features and the continued expansion of its foldable smartphone line reflect the company’s determination to maintain a strong position in the competitive smartphone market. As the launch of the Galaxy S24 series approaches, consumers can anticipate an array of innovative features and technologies designed to rival the best in the industry.