In the digital age, deceptive deepfake videos are causing concern among Indians, with 30% encountering videos they later discover to be fake, prompting calls for swift removal within 24 hours.
As deepfake technology advances, its impact on social media content authenticity becomes more pronounced, affecting even election-bound states in India. A LocalCircles survey, spanning over 32,000 participants, exposes the prevalence of fake videos in the daily lives of Indians, raising the urgency for platforms to address this growing menace.
The survey sheds light on the significant time people invest in short-form content and the varying degrees to which fake videos infiltrate their viewing experiences. Notably, 56% of surveyed Indians advocate for the swift removal of deepfake videos involving themselves or family members, emphasizing the need for responsible platforms to combat the dissemination of deceptive content.
The survey underscores the challenge posed by deepfakes in the digital landscape, urging collective efforts to safeguard online authenticity.