Meta Platforms, the parent company of Facebook, is set to introduce invisible watermarking to its text-to-image generation product, Imagine with Meta AI chatbot. This new feature, aimed at enhancing transparency, will be rolled out in the coming weeks.
The invisible watermarking technology is designed to make AI-generated images more resilient to common manipulations such as cropping and screenshots. In a recent blog post, Meta Platforms expressed its commitment to incorporating this feature into many of its products featuring AI-generated images.
This move comes as part of Meta’s broader initiative to leverage the capabilities of artificial intelligence in its consumer products. In late September, the social media giant introduced products infused with AI, including bots capable of creating photo-realistic images and smart glasses that can answer questions.
Meta Platforms aims to enhance user experiences by making its AI-generated images more secure against common manipulations. The invisible watermarking technology adds an extra layer of protection, ensuring the integrity of these images.
The success of ChatGPT, backed by Microsoft’s OpenAI, has influenced companies like Meta to harness the power of large language models in creating AI-powered products. This strategic approach helps attract new investors, drive innovation, retain existing customers, and engage with new ones.
Meta AI, developed using a custom model based on the powerful Llama 2 large language model released for public commercial use in July, is undergoing testing for over 20 new ways to enhance user experiences across various social media platforms, including Instagram and WhatsApp.
As part of its expansion, Meta is making Imagine available outside of chats, introducing it in the U.S. while also conducting tests to improve search capabilities across multiple products. The introduction of invisible watermarking reflects Meta Platforms’ commitment to advancing technology for a more secure and transparent digital experience.