Instagram is in the process of exploring new avenues to provide its users with enhanced creative freedom. The platform is currently testing a user-friendly sticker creation feature that allows users to transform their personal photos and, in certain cases, others’ photos into custom stickers. These stickers can then be seamlessly integrated into Instagram Stories and Reels.
A Unique Approach to Sticker Creation
Unlike the recent AI-driven prompt stickers introduced by Meta, Instagram’s parent company, this upcoming tool takes a distinct approach. Rather than relying on AI-generated designs, it will intelligently identify the primary subject in an image, separate it from the background, and generate a versatile sticker that can be superimposed onto various content.
Instagram’s head, Adam Mosseri, recently offered a sneak peek of this innovative tool in a video on his broadcast channel, showcasing its capabilities. One notable feature he highlighted is the option for users to create stickers not only from photos stored on their devices but also from “permissible images” viewed on Instagram. While Mosseri didn’t reveal all the specifics of this feature, it hints at the possibility of users granting permission for their images to be converted into stickers by others.
Testing Phase and Potential Implications
It’s important to note that this sticker creation tool is still in the testing phase and has not been rolled out to the entire Instagram community. Nevertheless, its potential implications are considerable. This feature has the potential to revolutionize user interactions, enabling even more personalized and creative content sharing, reminiscent of the personalized and creative messaging experience offered by WhatsApp.