Instagram, under the umbrella of Meta, is exploring a groundbreaking feature known as ‘AI Friend.’ This innovative concept allows users to create their very own personalized AI companion, ready to assist them with an array of tasks.

As part of the AI revolution, Instagram is reportedly testing the ‘AI Friend’ feature, an exciting addition that empowers users to craft a customizable AI-powered imaginary friend. This virtual companion is designed to be a versatile assistant, capable of answering questions, brainstorming ideas, and helping users navigate challenges they encounter.

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Screenshots shared by Alessandro Paluzzi, formerly on Twitter, reveal the level of personalization users can achieve with their AI friends. Choices span attributes such as gender, age, ethnicity, personality traits, and interests. Users can designate their AI friend as female, male, or non-binary, and they can specify whether their AI companion is ‘young,’ ‘adult,’ or ‘elderly.’

Additionally, the customization process extends to naming the AI friend and selecting an avatar to represent them. While the extent of AI tools powering the ‘AI Friend’ feature remains undisclosed, Instagram’s foray into this realm suggests exciting prospects for future virtual interactions.

Nonetheless, it is essential to acknowledge potential concerns associated with AI-powered chatbots. A similar initiative by Snapchat, known as ‘My AI,’ experienced backlash earlier this year. Despite its initial promise of assisting users with various topics, including lens recommendations and travel suggestions, ‘My AI’ faced criticism for allegedly providing guidance to minors on sensitive subjects, such as masking the scent of cannabis and creating a mood for intimate encounters.

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As the development of Instagram’s ‘AI Friend’ feature continues, it will be intriguing to observe how Meta addresses these challenges and navigates the path toward creating a truly helpful and responsible AI companion for its users.