Meta Platforms, the parent company of Instagram, has taken steps to address privacy concerns and provide users with greater control over their online data tracking and privacy settings. Through the introduction of the “Activity Off-Meta Technologies” feature, Instagram users can now prevent the platform from tracking their online activities and manage how data from other businesses is connected to their Facebook and Instagram accounts.

This feature enables users to review the businesses that share data with Meta, disconnect specific businesses, or clear the collected data entirely, putting the user in control of their online privacy. Meta’s initiative aims to address concerns related to data privacy and the handling of user data, as well as to ensure that privacy agreements are clear and transparent.

In addition to data tracking controls, Meta is enhancing the Accounts Center, a centralized hub that simplifies settings management across multiple apps. Users can set preferences for Meta’s various apps simultaneously or customize settings for individual apps based on their preferences.

With these updates, Instagram users have greater control over their online privacy, as Meta takes steps to address data tracking concerns and improve the overall user experience across its family of apps.