Instagram’s recent trend talk for 2024 sheds light on how Gen Z in India is shaping cultural preferences for the upcoming year. Derived from a survey conducted in collaboration with trend forecasting firm WGSN, the insights provide a glimpse into Gen Z’s perspectives on various aspects.
Shift in Priorities:
- Gen Z in India is shifting focus from careers to diverse interests like healthy living, exploring various career paths, and travel experiences.
- A notable 43 percent express a desire to invest in personal growth and development in 2024, indicating a shift towards holistic development.
- In contrast to global trends, Indian Gen Z emphasizes entrepreneurship, with a strong belief that starting a business is the key to wealth creation.
Meme Preferences Matter:
- Memes play a crucial role in fostering connections on Instagram for Indian Gen Z, with almost one-third considering ‘bad taste in memes’ as a top turn-off.
DIY and Fashion Forward:
- 44 percent of Gen Z in India are keen on engaging in DIY activities and experimenting with unconventional clothing styles.
- A quarter of respondents express interest in trying out new hairstyles, indicating a blend of individuality and fashion experimentation.
- Indian Gen Z is deeply connected to specific fandoms, spanning music, gaming, and sports, including BTS, Swifties, gaming titles like Minecraft and Fortnite, and sports teams like the Indian Cricket Team and Barcelona.
- Gen Z universally craves relatable content, and Indian Gen Z specifically desires life advice, glimpses into ‘day-in-the-life’ scenarios, and insights related to their professions.
As Instagram anticipates the cultural influence of Gen Z in 2024, these trends reflect the dynamic and diverse interests of the younger generation in India.