1, March, 2024
HomeTechnologyInstagram Reveals Gen Z Trends 2024 in India

Instagram Reveals Gen Z Trends 2024 in India

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Instagram’s recent trend talk for 2024 sheds light on how Gen Z in India is shaping cultural preferences for the upcoming year. Derived from a survey conducted in collaboration with trend forecasting firm WGSN, the insights provide a glimpse into Gen Z’s perspectives on various aspects.

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Shift in Priorities:

  • Gen Z in India is shifting focus from careers to diverse interests like healthy living, exploring various career paths, and travel experiences.
  • A notable 43 percent express a desire to invest in personal growth and development in 2024, indicating a shift towards holistic development.

Entrepreneurial Aspirations:

  • In contrast to global trends, Indian Gen Z emphasizes entrepreneurship, with a strong belief that starting a business is the key to wealth creation.

Meme Preferences Matter:

  • Memes play a crucial role in fostering connections on Instagram for Indian Gen Z, with almost one-third considering ‘bad taste in memes’ as a top turn-off.

DIY and Fashion Forward:

  • 44 percent of Gen Z in India are keen on engaging in DIY activities and experimenting with unconventional clothing styles.
  • A quarter of respondents express interest in trying out new hairstyles, indicating a blend of individuality and fashion experimentation.

Fandom Affiliations:

  • Indian Gen Z is deeply connected to specific fandoms, spanning music, gaming, and sports, including BTS, Swifties, gaming titles like Minecraft and Fortnite, and sports teams like the Indian Cricket Team and Barcelona.

Relatability Matters:

  • Gen Z universally craves relatable content, and Indian Gen Z specifically desires life advice, glimpses into ‘day-in-the-life’ scenarios, and insights related to their professions.

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As Instagram anticipates the cultural influence of Gen Z in 2024, these trends reflect the dynamic and diverse interests of the younger generation in India.

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