In a noteworthy announcement, Fossil has officially declared its departure from the smartwatch realm, confirming that it will no longer be producing wearable devices based on Google’s Wear OS or any other smartwatch models.
This revelation comes after a period of more than a year during which Fossil remained relatively silent on its smartwatch ventures.
Having been a prominent player in the Wear OS landscape for several years, Fossil faced overshadowing with the debut of Wear OS 3 in 2021. The emergence of Samsung and Google’s Pixel Watch further diminished Fossil’s presence. The company’s final foray into Wear OS was marked by the release of the Fossil Gen 6 Wellness Edition, which received mixed reviews.
Rumors of Fossil’s exit from the smartwatch market gained traction late last year when the company heavily discounted its remaining watches, with some Gen 6 models disappearing entirely. Reports from retail employees suggested that Fossil had decided to halt smartwatch releases, a claim that has now been validated.
Fossil, in a statement to The Verge, confirmed that it is discontinuing smartwatch production, encompassing both Wear OS devices and the innovative “Hybrid” models that blended traditional watch components with e-paper displays. The company attributed this strategic shift to the evolving landscape of the smartwatch industry.
The announcement elaborated, “As the smartwatch landscape has evolved significantly over the past few years, we have made the strategic decision to exit the smartwatch business.
Fossil Group is redirecting resources to support our core strength and the core segments of our business that continue to provide strong growth opportunities for us: designing and distributing exciting traditional watches, jewelry, and leather goods under our own as well as licensed brand names.”
Fossil assured existing smartwatch owners of continued support for their devices for the next few years. Despite launching a Wear OS 3.5 update late last year, Fossil faced challenges as the release was plagued with bugs.
Noteworthy is the fact that Fossil Group’s Wear OS offerings extended beyond the Fossil brand to include renowned names such as Citizen, Skagen, Diesel, Michael Kors, Kate Spade, and more.
For current Fossil smartwatch owners, Best Buy presents unexpected trade-in opportunities with surprisingly high values for select models, providing an avenue for those looking to transition to alternative devices.
As Fossil bids farewell to smartwatches, it redirects its focus towards designing and distributing traditional timepieces, jewelry, and leather goods – a strategic move aimed at capitalizing on core strengths and promising growth opportunities.