Google Chrome has recently undergone an update, introducing a revised warning message within its Incognito Mode feature. This modification aims to provide users with clearer insights into the limitations of privacy when utilizing this built-in private browsing option. The alteration in wording is particularly noteworthy as it follows Google’s reported agreement to settle a class-action lawsuit centered on user tracking concerns.
In the updated version, users opening Incognito Mode will now be greeted with a message explicitly stating that websites can still collect their data, despite the private browsing setting. The new warning emphasizes that while other users of the same device won’t witness their activities, data collection by websites, including services provided by Google, will persist. This adjustment comes in response to a prolonged legal dispute asserting that Incognito Mode did not offer the level of privacy originally advertised.
The altered message, as observed on Google Chrome Canary 122.0.6251.0, now reads: “Others who use this device won’t see your activity, so you can browse more privately. This won’t change how data is collected by websites you visit and the services they use, including Google. Downloads, bookmarks, and reading list items will be saved.”
Importantly, the warning aims to provide transparent information, explicitly informing users about the continued data collection by websites, even when utilizing Incognito Mode. The local storage of downloaded items, bookmarks, and reading list entries on the device, as well as the visibility of personal information to third parties, remains unchanged, according to a screenshot shared by MSPowerUser.
These adjustments to Google Chrome’s Incognito Mode come on the heels of the tech giant’s reported readiness to settle a class-action lawsuit that originated in 2020. The lawsuit accused Google of tracking, collecting, and identifying users’ browsing data in real time, even when Incognito Mode was activated.
The proposed settlement is anticipated to be presented by the end of the month, with potential approval expected in February. These developments underscore Google’s ongoing efforts to address privacy concerns and enhance user awareness within its popular web browser.