Bollywood luminary Ayushmann Khurrana has taken center stage as the face of Bulgari’s exclusive Indian edition, revealing the exquisite kada bracelet that comes with a price tag of ₹12 lakhs. The actor proudly showcased himself adorned with Bulgari’s latest creation, a piece designed specifically for India. This elegant men’s accessory is not just a symbol of modernity but also a nod to tradition, incorporating precious stones and yellow gold.
In his announcement post, Khurrana expressed his delight at being part of Bulgari as a “Friend of the brand” and highlighted the brand’s deep appreciation for India. The caption emphasized the significance of the India Exclusive Edition, describing it as a celebration of new beginnings. The dazzling Yellow Gold Bulgari B.zero1 Kada Bracelet signifies strength, determination, and a connection to India’s rich traditions. More than a piece of jewelry, it stands as a testament to bold individuality.
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The launch garnered significant attention from the actor’s fanbase, with comments praising his association with Bulgari and the brilliance of the golden bracelet. One admirer noted, “I am so happy that you are a part of Bulgari,” while another complimented, “You shine like a diamond with that golden bracelet.”
Bulgari’s official website elaborates on the exclusivity of this launch, emphasizing that the B.zero1 Bracelet is crafted in dazzling yellow gold as a homage to India’s cultural affinity for precious metals and stones. The design embodies the essence of modern India, blending deep-rooted traditions with contemporary global perspectives. The spiral design symbolizes movement, circularity, and light, portraying strength and determination.
Men can style the kada bracelet in various ways, either combining it with watches and other bracelets or making a bold statement by wearing it alone. Its versatility allows it to complement both casual and formal attire, as well as traditional ensembles.
This isn’t Bulgari’s first foray into India exclusives; in the past, Priyanka Chopra represented the brand with the Bulgari mangalsutra. Yami Gautam also embraced the Bulgari mangalsutra for her first Karvachauth, expressing unparalleled joy in her ethnic attire.
Bulgari’s enduring connection with India is unmistakable, and Ayushmann Khurrana’s kada bracelet stands as the latest testament to this special relationship, seamlessly blending the allure of tradition with the sophistication of contemporary design.