29, February, 2024
HomeIndiaUnmasking the Dark Side of Digital Fame: The Deepfake Dilemma in the Rashmika Mandanna Incident

Unmasking the Dark Side of Digital Fame: The Deepfake Dilemma in the Rashmika Mandanna Incident

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In a recent development that has stirred a nationwide discussion on deepfakes, the mastermind behind the creation and dissemination of a manipulated video featuring actor Rashmika Mandanna has been apprehended. The individual in question is Eemani Naveen, a 24-year-old digital marketer from Andhra Pradesh, now in custody and being transported to New Delhi.

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Deepfakes, a product of artificial intelligence, weave together synthetic media by manipulating both visual and audio components. The term gained prominence in 2017, as a Reddit user introduced a platform dedicated to sharing these digitally altered videos.

Naveen, who emerged as the key figure in this case, was singled out by Delhi Police after an exhaustive examination of more than 500 social media accounts linked to the deepfake video. Startlingly, Naveen admitted during the investigation that his motive behind creating the controversial video was to amass followers on Instagram.

A self-proclaimed fan of Rashmika Mandanna, Naveen used to manage a fan page dedicated to the actor. Seizing an opportunity, he crafted a deepfake video featuring the ‘Animal’ actor and promptly shared it on the fan page. The video quickly went viral, resulting in a substantial surge in followers for the account.

Fearing the potential consequences, Naveen swiftly deleted the incriminating posts, altered the Instagram channel name, and wiped relevant digital data from his devices.

The deepfake video initially depicted British-Indian influencer Zara Patel entering a lift in a black outfit. However, through the cunning use of deepfake technology, Ms. Patel’s face seamlessly transformed into that of Rashmika Mandanna.

The aftermath of the viral deepfake video prompted the Central authorities to issue an advisory to social media platforms, emphasizing the legal repercussions surrounding deepfakes and the potential penalties associated with their creation and dissemination.

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This incident sheds light on the darker side of seeking digital fame, raising important questions about the ethical use of technology and the need for stringent measures to combat the rising tide of deepfakes in our digital age.

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