Coimbatore, Tamil Nadu: In an effort to raise awareness about breast cancer, Kovai Medical Centre Hospital (KMCH), a private hospital in Coimbatore, organized a signature campaign as part of a breast cancer awareness program. The event took place at Thomas Park at Race Course in the city on Sunday evening and was inaugurated by district collector Kranthi Kumar Pati around 6.30 pm.

The breast cancer awareness program, held annually in October, aims to promote early detection and increase knowledge about the disease. Breast cancer is a significant health concern for women in India, accounting for 27% of all female cancers. The signature campaign at Thomas Park saw active participation from hundreds of people.

City corporation commissioner M Prathap, KMCH vice-chairman Thavamani D Palaniswami, KMCH executive director Arun N Palaniswami, and the breast cancer center’s lead consultant, R Rupa, were among the dignitaries present at the event.

Breast Cancer Awareness Month is marked by various initiatives and campaigns across the country. In Visakhapatnam, HCG Cancer Centre organized a women’s bikeathon to raise awareness about breast cancer, emphasizing the importance of early detection and prevention. Monuments and buildings in Hyderabad were illuminated in pink to show support for the cause.

Meanwhile, the Institute of Radio-Diagnosis of Kilpauk Hospital in Chennai is hosting a breast cancer awareness campaign, featuring survivors who are actively spreading awareness about the disease. Lifestyle factors such as obesity and physical inactivity can increase the risk of breast cancer, making awareness and early detection crucial in the fight against this prevalent disease.