25, February, 2024
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Unveiling the Sky-High Anticipation: Fighter’s 50-Day Marketing Blitz with Hrithik Roshan and Deepika Padukone

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With only two months remaining until the much-anticipated release of Siddharth Anand’s Fighter, a cinematic spectacle starring Hrithik Roshan and Deepika Padukone, the director has strategically crafted a 50-day marketing extravaganza set to kick off with a thrilling teaser in early December.

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Insiders reveal that Siddharth Anand and his team are gearing up for an immersive campaign, commencing with the release of a teaser in early December. With post-production and sound mixing in full swing, the aim is to captivate audiences with a first glimpse of this action-packed thriller. Both Siddharth and Hrithik have meticulously selected an asset that promises to become the talk of the town.

Notably, the dynamic duo of Hrithik and Siddharth, responsible for blockbuster teasers like Bang Bang and War in the last decade, has set sky-high expectations for Fighter. The marketing plan unfolds a series of content pieces offering sneak peeks into the film’s world, leading up to its release. A significant highlight of the campaign is the musical journey, with Fighter’s diverse songs—from dance numbers to romance, celebration, patriotism, and emotion—being unveiled one by one, aligning with the social calendar of December and January. The festive December season is set to kick off in style with Fighter.

As previously reported by Media, the music of Fighter, composed by Vishal and Shekhar, is anticipated to be a major draw alongside the film’s grand action sequences and dramatic encounters. The countdown officially begins with the launch of the theatrical trailer in January, setting the stage for the film’s release on the eve of India’s 75th Republic Day, January 25, 2024—a date already touted as the biggest cinematic event of the year.

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Fighter, a first-time collaboration between Hrithik Roshan and Deepika Padukone, promises an aerial action thriller set against the backdrop of the Indian Airforce. Produced by Siddharth and Mamta Anand’s Marflix Pictures in association with Viacom18 Studios, the film is poised to make waves in 2024. Keep a close eye on Media for more exciting updates as the countdown to Fighter’s release continues.

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