1, March, 2024
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“The Marvels”: Unveiling the Box Office Struggle and Critical Reception of Marvel’s Latest Entry

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The Marvel Cinematic Universe (MCU) witnessed a less-than-super start as “The Marvels” premiered to a disappointing $110.3 million (about Rs. 918 crore) at the global box office during its opening weekend. This marks a historic low for the MCU, attributed to various factors such as lackluster buzz, the effects of the actors’ strike in Hollywood, and superhero movie fatigue.

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Brie Larson, Teyonah Parris, and Iman Vellani, the leads of “The Marvels,” faced challenges in promoting the film due to the recently concluded actors’ strike in Hollywood. The inability to conduct interviews and generate publicity likely contributed to the underwhelming performance at the box office.

Within the US and Canada, the film generated $47 million (about Rs. 391 crore), falling short of Marvel Studios’ initial hopes for a $75 million (about Rs. 624 crore) debut in the region. Internationally, “The Marvels” struggled to earn $63.3 million (about Rs. 527 crore) against a production budget of $200 million (about Rs. 1,664 crore). China contributed significantly with $11.7 million (about Rs. 97 crore), followed by the UK with $4.3 million (about Rs. 35 crore), and Indonesia with $3.7 million (about Rs. 39 crore). South Korea and France secured the fourth and fifth positions with $3.5 million (about Rs. 29 crore) and $3.1 million (about Rs. 25 crore) in earnings, respectively.

Directed by Nia DaCosta, “The Marvels” faced criticism for its cluttered storyline, earning a 62 percent rating on Rotten Tomatoes. The film underwent four weeks of reshoots, and DaCosta’s temporary departure during post-production added to the challenges. Despite these hurdles, DaCosta emphasized that everyone involved knew the final cut of “The Marvels.”

Adding to the challenges, the film opened on the same day as Netflix released David Fincher’s latest thriller, “The Killer,” potentially diverting audiences to the accessible streaming platform. Serving as a direct sequel to 2019’s “Captain Marvel,” “The Marvels” explores a destabilized universe where Carol Danvers (Larson), Kamala Khan (Vellani), and Captain Monica Rambeau (Parris) must unite their powers to thwart the evil Kree imperialist Dar-Benn.

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As “The Marvels” continues its theatrical run worldwide, it remains to be seen whether the film will overcome its initial hurdles and find its footing in the competitive landscape of superhero cinema.

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