Taylor Swift is set to make history by earning over $100 million from Spotify this year, a feat unmatched by any artist in the platform’s history, according to a recent report. The pop sensation’s streaming income for 2023 might surpass $200 million, marking a colossal milestone in her career. Last month, Taylor clinched the title of Spotify’s top-streamed artist for the year.
As per Billboard’s analysis, Taylor Swift’s massive tally of 26.1 billion streams on Spotify in 2023 translates to approximately $97 million in recorded music royalties alone. However, this figure is anticipated to rise further by the end of the year. Predictions suggest that her streams could reach 27.2 billion, amassing recorded music royalties of $101 million from Spotify. When accounting for publishing revenue, her total earnings on the platform might soar to about $131 million by the year’s close.
Despite Spotify’s prominence as the leading streaming service globally, it’s not the sole platform contributing to Taylor’s burgeoning earnings. Billboard estimates project her total streaming income for 2023 to nearly touch the $200 million mark.
Highlighted in Spotify’s annual year-end Wrapped roundup on November 29, Taylor Swift’s exceptional achievement of 26.1 billion streams since January 1 solidified her position as the most streamed artist of 2023, outperforming prominent names like Bad Bunny, The Weeknd, Drake, and Peso Pluma.
Her ongoing success stemming from her 2022 album, Midnights, and the triumphant releases of Speak Now (Taylor’s Version) and 1989 (Taylor’s Version) played pivotal roles in her extraordinary streaming figures. The re-recorded version of 1989 notably amassed an astounding 375.49 million on-demand official streams in its debut week, as stated by Billboard.
This record-breaking year for Taylor Swift on Spotify not only cements her status as the most streamed artist but also surpasses any previous artist’s achievements on the platform since its inception 15 years ago. Comparatively, even when Bad Bunny held the top spot in the past three years, his highest stream count was 18.5 billion in 2022, a fraction of Taylor’s exceptional performance in 2023.