Rungta Steel has launched an exciting new campaign featuring Bollywood’s top talents, Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor. In this ad film, these beloved actors step into the shoes of their iconic characters – Shah Rukh Khan as Vikram Singh Rathore from “Jawan,” Alia Bhatt as Shanaya from “Student of the Year,” and Ranbir Kapoor as Barfi from the film “Barfi.”
The commercial brilliantly reimagines the memorable metro-hijacking scene from “Jawan,” where SRK’s character, Vikram Singh Rathore, has kidnapped Alia Bhatt and Ranbir Kapoor and is seen quizzing them about their home. This particular scene was a fan favorite from the original film, and its recreation in the ad has generated a lot of excitement among the audience.
In the film, SRK’s character hijacks a metro, and when confronted by Nayanthara, who plays the role of a police officer, he demands Alia Bhatt in exchange.
The ad campaign has quickly gained popularity on social media and has already amassed over 140K views on YouTube. Rungta Steel’s recent collaboration with Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor has certainly struck a chord with the audience.
This campaign aligns with the recent trend of actor brand ambassadors reprising their most beloved characters for various marketing campaigns. Earlier, we witnessed Sanjay Dutt and Arshad Warsi playing their iconic characters, Munna Bhai and Circuit, from the film “Munna Bhai MBBS.” Additionally, Pratik Gandhi portrayed Harshad Mehta in the CenturyPly Club campaign, adding to the charm of such brand endorsements.