The Indian film industry has been abuzz with discussions about the impact of shorter OTT windows on the box office earnings of South Indian films in the Hindi belt. The practice of releasing the Hindi versions of these films on OTT platforms shortly after their theatrical release, without an adequate eight-week gap, has led to a restriction in their exhibition within multiplex chains. Notably, films like “Jailer,” “Virupaksha,” “Kushi,” “Dasara,” and “Vikram” faced this hurdle, as they did not adhere to the stipulated OTT window gap.
In a significant development, the team behind the eagerly awaited PAN Indian film, “Tiger Nageswara Rao,” starring Ravi Teja and directed by Vamsee, recently made their way to Mumbai for the trailer launch event. The film has generated substantial buzz among the audience, and the trailer launch further heightened the anticipation.
During the event, producer Abhishek Agarwal fielded questions about the film’s distribution strategy, specifically in multiplexes. Addressing the query, the producer confirmed that “Tiger Nageswara Rao” would indeed secure a release in multiplex chains, and he emphasized that there would be no hindrances in this regard.
This announcement implies that “Tiger Nageswara Rao” will not be arriving on OTT platforms shortly after its theatrical release, providing an opportunity for the film to make its mark in the Hindi market. The extended OTT window gap aligns with a proven strategy to encourage audiences to flock to cinema halls, boosting box office revenues.
Audiences can mark their calendars for the release of “Tiger Nageswara Rao” on October 20, 2023, and await the thrilling cinematic experience that promises to transcend regional boundaries and captivate viewers across the nation.