In an exclusive conversation with Hindustan Times, the talented actress Medha Shankr, acclaimed for her role as Shraddha Joshi in the film 12th Fail, unveiled the remarkable surge in her Instagram following post the movie’s release. The debutante shared insights into her social media journey, witnessing a staggering growth from 16 thousand to an impressive 1.8 million followers. Shedding light on this newfound fame, she emphasized the transformative impact of social media on her burgeoning career.
The 27-year-old artist disclosed, “Prior to being cast in the film, I had a modest 16K followers as I wasn’t actively engaged on Instagram. However, following the OTT release, my following skyrocketed, surpassing a million. I am gradually realizing the potency of social media.”
Delving deeper into the significance of a robust online presence, Medha added, “Now I comprehend that being recognized as a star extends beyond acting prowess; your social media presence plays a pivotal role. As an actor, it has become a crucial aspect. Beyond the opportunities stemming from the film’s success and the appreciation for my performance, social media opens doors for lucrative collaborations and brand partnerships.”
Highlighting Medha Shankr’s pivotal role as Vikrant Massey’s love interest in 12th Fail, a film inspired by the real-life story of IPS officer Manoj Kumar Sharma and IRS officer Shraddha Joshi, the Vidhu Vinod Chopra creation has garnered widespread acclaim. Notably, Bollywood luminary Deepika Padukone recently expressed her admiration for the film, reposting Alia Bhatt’s review and stating, “+1. I couldn’t agree more. Congratulations to the entire cast and crew.” It’s worth mentioning that Deepika Padukone had previously collaborated with Vikrant Massey in the 2019 drama Chhapaak.
Medha Shankr’s phenomenal Instagram journey stands as a testament to the evolving dynamics of fame in the digital age, where social media serves as a catalyst for both personal and professional growth. As she continues to captivate audiences with her on-screen brilliance, her strategic embrace of the online realm has undoubtedly positioned her as a force to be reckoned with in the entertainment industry.