In the latest wave of deepfake controversies, actress Alia Bhatt has fallen victim to deceptive technology, joining the unfortunate ranks of celebrities like Rashmika Mandanna, Katrina Kaif, and Kajol who have experienced similar challenges.
A deepfake video featuring Alia Bhatt’s face has gained traction on social media, depicting her engaging in explicit gestures. However, upon closer examination, it becomes evident that the individual in the video is not Alia Bhatt.
This incident follows a series of deepfake controversies involving other prominent personalities, highlighting the disturbing trend of technology misuse and its potential repercussions in an era heavily dependent on digital advancements.
Deepfake technology involves digitally manipulating a person’s face or body to create deceptive videos or images, often used maliciously or to spread false information. It poses a significant threat to civil society, with an increasing trend in spreading misinformation and producing explicit content.
The recent deepfake controversies within the Bollywood industry underscore the urgent need for vigilant measures to curb the misuse of technology. Rashmika Mandanna, who recently faced a deepfake video scandal, expressed her outrage over the malicious use of technology to disseminate false information.
I feel really hurt to share this and have to talk about the deepfake video of me being spread online.
Something like this is honestly, extremely scary not only for me, but also for each one of us who today is vulnerable to so much harm because of how technology is being misused.…
— Rashmika Mandanna (@iamRashmika) November 6, 2023
Following Rashmika’s incident, Kajol found herself digitally altered in a viral video, showcasing her face merged with another woman’s body changing clothes. Additionally, Katrina Kaif’s image from the movie ‘Tiger 3’ was digitally altered, depicting her in a misleading scenario.
These incidents emphasize the urgency for increased awareness and protective measures against the rising threat of deepfake technology, which continues to exploit the vulnerability of public figures and compromise their digital identities.