Akshay Kumar, the renowned Bollywood actor, has taken a moment to clarify his recent appearance in a new Vimal advertisement. This comes months after he publicly announced his decision to discontinue endorsing the tobacco brand. Akshay’s statement aims to address the misconception surrounding his involvement with the Vimal brand, emphasizing that his recent appearance is not a ‘return’ but rather part of a pre-existing legal contract with the company.
Akshay Kumar’s Response:
In response to reports suggesting his ‘return’ to Vimal, Akshay Kumar took to social media to provide some much-needed clarification. He responded to a report from Bollywood Hungama by saying, “‘Returns’ as ambassador? Here’s some fact check for you Bollywood Hungama, if by chance you are interested in things other than fake news. These ads were shot on 13th October, 2021. I have not had anything to do with the brand ever since I publicly announced the discontinuation of the endorsement. They can legally run the already shot ads till the end of next month. Chill and do some real news.”
The New Vimal Advertisement:
Akshay Kumar’s presence in the latest Vimal ad, alongside fellow superstars Shah Rukh Khan and Ajay Devgn, garnered significant attention and criticism. This scrutiny arose because it seemed to contradict his previous announcement about ending his association with the tobacco brand.
It’s worth noting that Akshay had previously appeared in a Vimal ad alongside other actors but faced particular criticism due to his concurrent role as the face of an anti-smoking public service announcement played in cinema halls.
At the time of his initial announcement regarding the discontinuation of his Vimal endorsement, Akshay Kumar expressed his regret and apologized to his fans, acknowledging their concerns.
He pledged to contribute his entire endorsement fee to a noble cause and committed to being more selective in his future choices. Despite this, the brand retained the right to air the ads for the duration stipulated in the binding contract.
Akshay Kumar, who recently starred in “Mission Raniganj,” released in cinemas last week, continues to navigate the complexities of celebrity endorsements and public perceptions.