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IIT Roorkee Presents Free Online AI in Marketing Course; Enroll Before January 29

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In a significant move, IIT Roorkee has introduced a free online course on artificial intelligence (AI) in marketing on the SWAYAM NPTEL platform.

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The course, conducted by Professor Dr. Zillur Rahman from the Department of Management Studies at IIT Roorkee, aims to provide insights into the impact of technology on traditional marketing and address ethical AI concerns.

Key Points:

  1. Instructor: Professor Dr. Zillur Rahman, a seasoned academic with over 20 years of experience.
  2. Course Overview:
    • Basics of artificial intelligence in marketing.
    • Role of AI in the value delivery process.
    • Application of AI in the marketing mix.
    • Impact on marketing research, individual dynamics, and consumer behavior.
    • Customer experience: Meaning, characteristics, and personalization.
    • Use of AI for value creation and product development.
    • Implementation strategies for artificial intelligence.
    • AI’s role in advertising and various domains like sales promotion, direct marketing, PR, publicity, and social media marketing.
    • Navigating challenges in artificial intelligence.
  3. Examination: While the course is free, candidates need to pay Rs 1000 for the examination to obtain certificates with NPTEL and IIT Roorkee logos. The exam is scheduled for April 27, 2024, with morning and afternoon sessions available.
  4. Certificates: Only e-certificates will be provided; no physical certificates will be issued.
  5. Important Dates: The course started on January 22, and the last date for enrollment is January 29. The course duration is 12 weeks.

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Prospective participants are advised to visit the official website for detailed information and secure their spot before the enrollment deadline.

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