In response to a notice from the Central Consumer Protection Authority (CCPA), Amazon has taken down sweets sold under the name ‘Shri Ram Mandir Ayodhya Prasad.’ The CCPA has raised concerns about misleading product claims and has requested a response from Amazon within seven days.
Highlighted products, including ‘Raghupati Ghee Ladoo,’ ‘Khoya Khobi Ladoo,’ ‘Ghee Bundi Ladoo,’ and ‘Desi Cow Milk Peda,’ have been removed from the platform. An Amazon spokesperson stated that the company is taking appropriate action against such listings based on its policies.
Amazon emphasized that it operates as a third-party marketplace, where sellers list and sell products in compliance with Indian laws and Amazon’s policies. The CCPA notice warns of potential actions under the Consumer Protection Act, 2019, if Amazon fails to respond within the specified period.
The CCPA’s concern stems from the Consumer Protection (e-commerce) Rules, 2020, which prohibit misleading representations in the online sale of food items. The action follows a complaint by the Confederation of All India Traders (CAIT) alleging deceptive trade practices by Amazon, selling sweets under the misleading name ‘Shri Ram Mandir Ayodhya Prasad.’
Led by Chief Commissioner Rohit Kumar Singh, the CCPA expressed worries about the online sale of food products that deceive consumers about their true attributes. Such practices violate the Consumer Protection (e-commerce) Rules, 2020, which aim to prevent unfair trade practices by e-commerce entities.