1, December, 2023
HomeAutomobilesToyota Taisor: A Stylish Entrant Set to Redefine the Subcompact SUV Segment

Toyota Taisor: A Stylish Entrant Set to Redefine the Subcompact SUV Segment

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Toyota Kirloskar Motor is gearing up to make a significant re-entry into the sub-4 metre SUV segment with its highly anticipated compact SUV, tentatively named the ‘Toyota Taisor.’ Positioned as a direct competitor to popular models like the Tata Nexon and Hyundai Venue, the Taisor is expected to hit the Indian market in the first half of 2024.

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Set to be a rebadged version of the Maruti Fronx, following the successful pattern of the Urban Cruiser and the Vitara Brezza, the Taisor will undergo subtle cosmetic enhancements to establish its unique identity. These modifications include a distinctive front grille, refined front and rear bumpers, and exclusive alloy wheel designs. Inside, the Taisor will boast revised color schemes and upholstery while maintaining the Fronx’s layout and features.

The interior of the compact SUV is anticipated to offer a feature-rich experience, featuring a 9.0-inch touchscreen infotainment system with wireless smartphone connectivity, voice assistant capabilities, over-the-air updates, and a robust safety package, including six airbags. Additional amenities include a 6-speaker sound system, a wireless smartphone charger, and fast USB charging ports.

Under the hood, the Taisor is likely to mirror the Fronx’s powertrain options, offering buyers a choice between a 1.2L naturally aspirated petrol engine, producing 90 bhp and 113 Nm, and a 1.0L Boosterjet petrol engine, delivering 100 bhp and 147 Nm. Transmission options will include manual, AMT, or torque-converter automatic, depending on the selected engine.

With an expected starting price of around Rs. 8 lakh (ex-showroom), the Toyota Taisor aims to establish itself in the premium segment of the competitive subcompact SUV market. Positioned as a formidable competitor to established models like the Tata Nexon, Nissan Magnite, and Hyundai Venue, Toyota’s latest offering promises an enticing blend of style, advanced features, and affordability.

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Building on the success of strategic collaborations with Maruti Suzuki, such as the Glanza and Urban Cruiser Hyryder, the Taisor is poised to continue this trend. As a fresh and stylish option in the rapidly growing compact SUV category, the Taisor has the potential to become the best-selling Toyota car in India upon its highly anticipated launch.

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