Hero MotoCorp, a prominent player in the automotive industry, has unveiled its latest performance bike, the MAVRICK 440, and is gearing up for increased production to meet the rising demand in the motorcycle segment.
The company has ambitious plans to enhance its electrification efforts, with the CEO, Niranjan Gupta, announcing the launch of three new electric two-wheelers within the next year.
In a recent interaction at the Hero World 2024 event, Gupta outlined the company’s strategic move towards electric mobility. “In FY25, we will introduce electric scooters in both the mid-price and economy segments, expanding our Vida range,” he revealed.
Additionally, Hero MotoCorp aims to venture into the B2B last mile delivery segment with the launch of another electric two-wheeler.
When asked about potential collaborations with California-based Zero Motorcycles for electric bikes, Gupta acknowledged the evolving market scenario and emphasized the time required for such partnerships. However, he hinted at leveraging technology from these collaborations to develop mass-market electric motorcycles in the future.
To bolster electric vehicle (EV) sales, Gupta highlighted the expansion of the Vida range’s availability to 100 cities, with plans to enter 100 more cities in the coming year. Hero MotoCorp also intends to establish Vida exclusive small stores to further support the growth of its EV lineup.
Shifting focus to the recently unveiled MAVRICK 440, Gupta shared the company’s strategy to strengthen its position in the premium segment, where it competes with Harley Davidson’s HD440X. Production for the MAVRICK 440 is on an upward trajectory, aiming to reach 10,000 units per month by March this year.
Gupta mentioned that HD440X, with initial orders of 25,000 units, has seen an additional 5,000 units added to the order book. The MAVRICK 440 is set to make its mark in the premium segment, challenging the dominance of brands like Royal Enfield.
As Hero MotoCorp embraces the future of mobility, the combination of high-performance bikes like the MAVRICK 440 and a strategic push into electric two-wheelers underscores the company’s commitment to innovation and meeting the evolving needs of the market.